Designed to KEYP you beautiful.
We design clever, stylish solutions that make beauty feel easier. Helping you KEYP beautiful through every routine, season, and self-care shift. This is just the beginning.
Made by us for a more beautiful you
Family Founded in 2023 by a trio of siblings with a shared vision and complimentary strengths. We’re here to solve the beauty struggles you’re tired of. Dedicated to creating feel-good, look-good tools that KEYP you feeling beautiful.
Meet the dream team (literally)
Melissa Guido
Pro hairstylist, curl specialist, and content creator with big energy and even bigger expertise. As the beauty brain behind KEYP, she uses real-world experience to create solutions that you want and actually work.
Amanda Pasceri
Amanda’s journey from damaged hair to self-love sparked a mission: make hair care easier for real people. From content creator to founder, she channels that passion into leading KEYP’s brand with purpose and heart.
Anthony Guido
Anthony holds it down behind the scenes. With a background in computer science and business, he KEYPs operations smooth, systems smart, and the brand running with heart and precision.
Seven Years, One Big Idea
After 7 years of listening and connecting with over 2.2 million people on social media, Amanda and Mell knew they wanted to create more than just a brand—they wanted real solutions. KEYP was born to solve the everyday beauty and hair struggles their community shared, turning conversations into thoughtful innovation.
KEYP Asleep
Our debut product, the KEYP Asleep Bonnet, is just the beginning — a patent pending 2-in-1 bonnet that’s part cute, part clever, and fully committed to better beauty sleep. Every KEYP product is designed to do more: protect your peace, simplify your routine, and make every day feel a little more put together.
Our Story & How-to's
Hear directly from Amanda & Mell on why they created KEYP, how to wear the KEYP Asleep Bonnet, and what beauty sleep really means to them.
We take our beauty sleep seriously, and now you can too."
